Driving Innovation: Pointerra3D's Role in Transforming Road Safety with Main Roads WA

Pointerra3D is proud to support Main Roads Western Australia in transforming road safety data analysis through the Network LiDAR Project (NLP). This groundbreaking initiative has redefined how Main Roads manages and utilises 3D data to enhance efficiency, accuracy, and decision-making across Main Roads extensive road network.
Recognised for its innovation and impact, the NLP has set a new benchmark in how road networks are managed, earning industry acclaim, including the prestigious Managing Director's Excellence Award for Innovation. Beyond accolades, this project exemplifies Main Roads commitment to leveraging cutting-edge technology to drive meaningful change.
At the core of this transformation is Pointerra3D’s advanced geospatial data management platform, which empowers Main Roads to create and maintain digital twin replicas of its vast road infrastructure. Not only has this streamlined workflows, but it enables unprecedented scalability, reinforcing the value of digitising road networks for sustainable management and efficiency.
A journey of innovation for Main Roads WA supported by Pointerra3D
Western Australia has a large road network, spanning over 18,500 kilometres (11,500 miles). This vast network includes highways, arterial roads, and regional routes, often covering remote and challenging terrains. Managing and maintaining such an extensive network requires innovative approaches and advanced technology, making projects like the Network LiDAR Project (NLP) critical to ensuring efficiency and road safety.
Main Roads Western Australia has consistently pushed boundaries in road safety innovation. Central to their efforts is the production of annual star ratings for the state road network, a critical tool for securing funding and targeting safety improvements. Traditional methods relied on manual video and image analysis, which were inefficient, prone to error, and difficult to scale, therefore requiring a more robust solution.
"We have been partnering with the Main Roads Survey and Mapping team for a number of years now and are thrilled to support their innovative efforts," said David Lowe, Chief Revenue Officer at Pointerra3D. "Seeing the impact of our platform in transforming how they approach road safety analysis has been incredibly rewarding."
Pointerra3D’s platform revolutionised Main Roads approach by enabling efficient processing of vast geospatial datasets, including 2.3 trillion LiDAR points and thousands of 360-degree images. Through AI-driven workflows, the platform significantly enhanced speed, accuracy, and scalability, solidifying Main Roads position as a leader in road safety innovation.

Pointerra3D's Role in Main Roads WA Network LiDAR Project
Pointerra3D has played a crucial role in expanding access and visibility of Main Roads 3D geospatial data, ensuring stakeholders across departments can seamlessly utilise this valuable resource. By integrating with Esri and other GIS platforms, Pointerra3D has transformed traditional 2D mapping into dynamic 3D environments, enabling comprehensive spatial analysis and improved decision-making.
The scalable, web-based platform facilitates efficient management, visualisation, and querying of high-resolution LiDAR and imagery data. This has enhanced Main Roads ability to conduct large-scale assessments, supporting infrastructure planning, asset management, and safety analysis, including iRAP-related evaluations by facilitating seamless data transfer.
Pointerra3D ensures Main Roads 3D data is leveraged across multiple business areas, maximising return on investment and driving long-term commitment to the continuous development of its digital twin. Through automated roadside hazard identification and feature extraction, the platform has significantly improved the speed, accuracy, and scalability of network assessments, supporting strategic planning for Western Australia’s extensive road network.
Platform features driving innovation
Pointerra3D was instrumental in powering the NLP by empowering teams with the following capabilities:
- Seamless Data Accessibility: Enabled over 250 Main Roads users to access and analyse data seamlessly from their desktops.
- Increased Data Visibility: Expanded access to Main Roads 3D geospatial data, enabling broader use cases beyond road safety assessments.
- Scalability and Speed: Delivering a scalable, web-based platform to manage, visualise, and query high-resolution LiDAR and imagery data.
- Automated Hazard identification: Facilitating the automation of roadside hazard identification and feature extraction using machine learning algorithms.
By ensuring that Main Roads’ vast data assets are leveraged across multiple areas of the organisation, Pointerra3D has helped drive efficiency and foster long-term investment in geospatial technology.

Delivering Tangible Benefits to WA’s Main Road Network
Pointerra3D’s innovative geospatial platform has had a transformative impact on Main Roads WA’s operations, unlocking significant improvements across efficiency, cost savings, and organisational processes. This section highlights the tangible benefits delivered by the Network LiDAR Project, which have positioned Main Roads as a leader in leveraging cutting-edge technology for road safety.
1. Efficiency and Accuracy
- Automated star rating assessments drastically reduced the time and effort required.
- Minimised human error in data analysis, enhancing the reliability of outputs.
2. Cost Savings and Safety Improvements
- Reduced reliance on field-based data collection, cutting travel requirements and associated risks.
- Significant time and resource savings, especially in remote regions.
3. Driving Organisational Change
- Empowered Main Roads staff with intuitive tools to explore and analyse data for diverse use cases, including:
- Regional seal area assessments.
- Geometric sight distance analysis.
Industry Recognition: A Collaborative Achievement
In addition to the Managing Director's Excellence Award for Innovation, Pointerra3D’s contributions to the NLP have garnered widespread recognition:
- Geospatial Council of Australia’s Excellence in Innovation Award (2024).
- Shortlisted for the International Road Federation’s Technology and Innovation Award.
The NLP project also featured at major industry events, including the Australasian Road Safety Conference and IPWEA State Conference.
"Pointerra3D’s platform has revolutionised how we approach geospatial data. This partnership has empowered our team to analyse the road network with unprecedented speed and accuracy, enabling data-driven decisions that elevate data access and efficiency."
Glyn Mattock, Surveying and Mapping Manager, Main Roads WA
More Innovation on the Horizon for Main Roads and Pointerra
Pointerra’s partnership with Main Roads Western Australia continues to evolve, ensuring that the Network LiDAR Project remains at the forefront of innovation. Annual updates to 20% of the road network guarantee that the data stays current and actionable, enabling Main Roads to maintain a proactive approach to road safety. Additionally, ongoing advancements in AI integration will help tackle emerging challenges and further enhance operational efficiency, keeping the project aligned with industry-leading practices.
Beyond this project, Pointerra3D’s platform holds immense potential for broader applications in infrastructure and safety. Its scalability and adaptability make it an ideal solution for other road safety initiatives and infrastructure projects worldwide. By setting a benchmark for advanced geospatial data management, Pointerra3D is paving the way for transformative change across public infrastructure domains globally.

The Network LiDAR Project exemplifies the transformative power of innovation and collaboration. Pointerra3D’s platform has been pivotal in enabling Main Roads to achieve new heights of efficiency, safety, and scalability. As Main Roads continues to lead the way in road safety, Pointerra3D is proud to be a part of this journey, setting a global benchmark for geospatial data management and AI integration.
Contact us today for a personalised demo of the platform or why not start a free 30-day trial to experience it for yourself.


